Danica Patrick gets sponsorship help days before Daytona 500
CHARLOTTE, N.C. — One of Danica Patrick’s sponsors has stepped up to fill a sudden funding void created when Stewart-Haas Racing sued her primary backer for $31 million in a breach of contract suit.
Aspen Dental said Tuesday it will be the lead sponsor for Patrick and debut on her car in the Feb. 26 season-opening Daytona 500.
Patrick and SHR were left with 20-some races to fill less than two weeks before teams report to Daytona International Speedway because of a nasty split between the team and primary sponsor Nature’s Bakery. SHR is suing for the final two years Nature’s Bakery owed on the contract.