MILWAUKEE -- Lucky fans at the new Bucks arena will get to be up close and personal with their favorite stars.
The team announced on Friday that BMO Harris Bank will be a Founding Partner for the new arena. A highlight of the deal is the BMO Club, an event-level space with direct access to the players tunnel.
“How do we, through BMO Harris, really have a gateway to kind of touch, feel and interact with NBA players," said Bucks President Peter Feigin. "And if you go around arenas around the country, or stadiums, that doesn’t really exist.”
The all-inclusive BMO Club will be available to season ticket holders with seats in the first four rows.
The deal continues a 25-year relationship between the two parties, as BMO Harris Bank will continue to be the Official Bank of the Milwaukee Bucks. But notably, it does not make BMO Harris a naming rights sponsor for the new arena, as it currently is for the Bradley Center.
“We are not going to have our name on the top of the building," BMO Harris Bank President and CEO David Casper said. "We are going to have our name all over inside.”
That includes on a new BMO Harris Bucks Debit Mastercard. Starting this season, cardholders can receive discounts on merchandise at Bucks Pro Shops inside the BMO Harris Bradley Center. On BMO Harris Bank Nights this upcoming season, fans who use their card will receive concession discounts, early entry to Bucks games, and special events such as happy hours and other fun surprises throughout the season. Additional benefits will be available in the new arena as well, included a designated entrance for cardholders.
"It just gets people feeling good," said Casper. "About being with a bank that supports the community."
BMO Harris Bank joins Johnson Controls as Founding Partners. Feigin said the team plans on having between six and eight Founding Partners.
For more information on the BMO Harris Bucks Debit Mastercard, or to unlock the full BMO Effect by becoming a BMO Harris Bucks Debit Mastercard holder, visit any Wisconsin BMO Harris Bank branch, call 1-888-340-2265.