Wind chill advisory for Jefferson, Walworth counties until noon Sunday

Rival breast pumps vie for CES technology show attention

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Anke Huiskes holds for display the Smart Breast Pump from Willow, two individual motorized cups for mothers to slip into their nursing bras and go about daily tasks instead of having to sit and wait, at the 2017 Consumer Electronic Show (CES) in Las Vegas, Nevada on January 8, 2017. / AFP / Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images)

It’s a battle of the breast pumps at the CES gadget show in Las Vegas.

One model, Willow, is set to hit the market later this year as the only wearable pump not attached to tubes, cords or bottles. But founders of rival Freemie pitch theirs as a more practical, hospital-grade alternative, despite having to plug it in. It’s already on the market and heading to Babies R Us stores.

The two hands-free pumps vied for attention in a “baby tech” showcase. It also features an internet-connected baby bottle for tracking feedings and new inventions for predicting ovulation.

It’s the third time CES has hosted a baby-focused area on its show floors, reflecting growing investment in tech innovations for parenting, pregnancy and women’s health.

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.