‘Makes my blood boil:’ Pit bull owners incensed by fake Super Bowl ad attacking the breed

SACRAMENTO, Calif.  -- Who could say no to wagging tails, happy feet and knowing noses? Well, frankly, a lot of people who -- for whatever reason -- would forgo all that four-legged cuteness because it's attached to a pit bull.

Five-year-old Olivia Rodgers isn't one of them. Her family adopted Boo in November from Pit Crew Rescue of Sacramento so their older pit bull would have a buddy around their Roseville, Calif. home.

"I grew up with pets my whole life and I couldn't imagine not having them in my kids' lives," said Olivia's mom Erin.

Many would say "pets yes...pit bulls no."

Erin's response?

"Pit bulls were originally bred as family dogs and people don't understand that. They think the breed has just been misconstrued as this horrible attack breed, but as you can see they're attacking us with kisses and snuggles and it's how they're raised and how they're treated," Erin Rodgers said.

Rodgers and her family are among the many proud pit bull owners upset about a SoCal lawyer's choice to float what he said was a Super Bowl commercial on social media. It tells people specifically not to adopt pit bulls and shares stats that this breed killed most of those mauled to death in 2017.

Creator Kenneth Phillips represents dog bite victims and runs DogBiteLaw.com.

"It makes my blood boil," said Ilbra Beitpolous.

Beitpolous has no problem admitting that pit bulls do bite but said, "golden retrievers and labs are usually the ones that have the highest bite rates. German shepherds are high up there."

She also said that with something falsely billed as a Super Bowl ad -- spreading with social media speed -- it unfairly hinders the efforts of shelters and rescues like her Pit Crew which are trying to breed responsible ownership.

The group's weekly play group at Roseville's Pet Food Express is just one part of that process.

"We receive about 100 emails, Facebook messages, calls a week...trying to give us dogs," said Beitpolous.

After being called out by dog lovers online, Phillips did eventually admit the tweeted commercial was his effort to protect who he calls the innocent -- and NOT a real Super Bowl ad.

Breed and legal experts FOX40 consulted wanted to remind the public that the foundation of most stats about dog-related bites and deaths is news coverage. It can be affected by what kind of bite incidents people may choose to report and dog identifications based on looks -- not DNA.

"It's all in how dogs are raised and treated and if you have....if you have a dog that's treated with love and respect they're gonna give it back," said Erin Rodgers.