Mercedes is launching an insane way to win a car

BREMEN, GERMANY - JANUARY 24: The emblem of a Mercedes-Benz of C-Class car is pictured on the assembly line of Mercedes-Benz on January 24, 2017 in Bremen, Germany. Daimler AG, which owns Mercedes, is scheduled to present its financial results for 2016 on February 2. Many German automakers are concerned over recent comments by U.S. President Donald Trump over possible tariffs on cars produced outside of the USA. (Photo by Alexander Koerner/Getty Images)

While this might just be the craziest way to win a car, all you need is a phone and a finger (OK, and a lot, a lot, a lot of free time).

Starting this Super Bowl Sunday at exactly 6:30 p.m. ET, Mercedes-Benz is launching Last Fan Standing, a game where players have to keep their finger on a picture of a car as it moves around a phone screen. The last player with a finger on the car wins a 2018 Mercedes-AMG C 43 Coupe.

Sounds simple enough — except that no one knows how long this game could last. It could be hours, days, maybe even weeks. It just depends on how dedicated these players — really we’re talking about millennials — are to winning a brand-spanking-new car.

Players can start registering at 12:01 a.m. ET on February 4.

As with every contest, there are rules.

No, you can’t tag team with a friend. No, you can’t use a mouse pointer instead of your own finger. No, you can’t start over if you lose Wi-Fi. If you need a potty break, well, you’ll have to figure that out on your own.

But after registering, you can tweet about the game to activate a five-minute time-out for use during the contest. (Maybe that’s when you go find a toilet.)

There’s also a training mode that comes with tips and tricks to help get you ready.

So get to strengthening those fingers, and may the odds be ever in your favor.