Coverage of the Bucks’ run in the NBA Playoffs ๐Ÿ€

‘Lady friendly:’ New Doritos will be quieter, less messy, fit in purses

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Doritos

MILWAUKEE — PepsiCo is set to launch a “lady-friendly” version of Doritos, which will be quieter and less messy than the original.

Global Chief Executive Indra Nooyi said research shows women and men consume the chips differently, as females are less likely to lick their fingers or crunch loudly — especially in public.

The new version will also come in different packaging, designed to better fit in handbags.

Some have criticized the move — with a spokeswoman for the Women’s Equality Party saying the idea plays on gender stereotypes.

There’s no word yet on when the new product could hit shelves.

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.