NFL renews Thursday night deal with Amazon
The NFL has renewed an exclusive partnership with Amazon Prime Video for digital streaming of Thursday night games during 2018 and 2019 seasons.
Amazon will stream the 11 Thursday night games broadcast by FOX this season. Those games are also simulcast on NFL Network and distributed in Spanish on FOX Deportes.
Through the streaming deal with Amazon, the broadcasts will be available to more than 100 million Amazon Prime members worldwide in more than 200 countries and territories.
“Having over 100 million Amazon Prime members provides a massive platform to distribute Thursday Night Football digitally, not only to our fans in the United States but also around the world,” said Brian Rolapp, chief media and business officer for the NFL.
With 10 Thursday night games and one on Christmas last year, Amazon built on the audience Twitter had in 2016 in the first year of streaming on Thursday nights. The average per-minute audience for the 11 games hit 310,000, a 17 percent increase from Twitter’s numbers.