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Twitter says new Tide packaging looks like boxed wine

"Tide Eco-Box" is tailored for shipping online

Procter & Gamble may have another packaging problem.

The company debuted its “Tide Eco-Box” on Friday, Nov. 9 which happens to look a lot like boxed wine — and it’s generating buzz on Twitter.

This comes after the infamous Tide Pod challenge last year, when teens were daring each other to eat the detergent pods. So far, no word from the Tide parent company Procter & Gamble.