'A champion on and off the field:' Reaction pours in after Bart Starr's passing at 85

MILWAUKEE -- Bart Starr was an ordinary quarterback until teaming with Vince Lombardi and serving as the catalyst for the powerhouse Green Bay Packers teams that ruled the 1960s and ushered in the NFL as America's most popular sport.

The quarterback's graceful throws helped turn a run-heavy league into a passing spectacle, yet it's a run for which he's most famous: the sneak that won the famed "Ice Bowl" in 1967.

Starr died Sunday at age 85 in Birmingham, Alabama, the Packers said. He had been in failing health since suffering two strokes and a heart attack in 2014.

Below is reaction to Starr's passing: