‘Marvelous Mrs. Maisel’ promotion jams up Los Angeles with 30¢ per gallon gas

BEVERLY HILLS, CA - JANUARY 07: Michael Zegen, Marin Hinkle, Rachel Brosnahan and Tony Shalhoub pose with the award for Best Television Series Musical or Comedy for 'The Marvelous Mrs. Maisel' in the press room during The 75th Annual Golden Globe Awards at The Beverly Hilton Hotel on January 7, 2018 in Beverly Hills, California. (Photo by Kevin Winter/Getty Images)

LOS ANGELES — A city-wide promotion in Los Angeles for a popular Amazon television series caused chaos when drivers lined up for hours to cash in on 1950s gas prices.

Amazon partnered with nearly 30 businesses to roll back prices Thursday in honor of the show “The Marvelous Mrs. Maisel,” set in the ’50s, as part of an Emmy Awards campaign.

Police had to shut down a 30-cents-per-gallon promotion at a Chevron gas station in Santa Monica after eager customers lining up caused traffic delays at the nearby westbound Santa Monica Freeway for hours.

One motorist took to Twitter to complain, saying it would have been a better idea “if we had the same number of cars on the road as in the ’50s.”

The show is nominated for 20 Emmy Awards. The Emmys will air Sept. 14.

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