Taco Bell debuts vegetarian menu, featuring Black Bean Crunchwrap, Black Bean Quesarito
IRVINE, Calif. — Taco Bell debuted a vegetarian section on its newly redesigned menu, which also includes two new items.
Beginning Thursday, Sept. 12, the fast food chain offered two new vegetarian items — a Black Bean Crunchwrap Supreme and a Black Bean Quesarito — in addition to two other existing vegetarian options displayed prominently in a new “Vegetarian Favorites” menu.
With customers becoming more health conscious, the changes makes it easier for vegetarians to see their options, officials with the Yum Brands-owned company previously explained.
The nationwide expansion of the new menu items to Taco Bell’s 7,000 U.S. restaurants came after a test earlier in 2019. The company also planned a new advertising campaign to promote the new section.
In total, there are more than a dozen vegetarian items on Taco Bell’s menu. They will feature a new green emblem that shows off Taco Bell’s American Vegetarian Association certification. Taco Bell became the first and only quick service chain to receive the certification in 2015.
Taco Bell officials emphasized that non-vegetarian items can be made vegetarian by substituting beans for meat, indicating menu items “can be customized more than eight million ways” to fit a vegetarian diet.
Noticeably absent from the menu are any products featuring alternative meats from Impossible or Beyond Meat. KFC, which is also owned by Yum Brands, tested out a Beyond Meat’s new plant-based chicken in Georgia.
Plant-based meat alternatives have grown popular in supermarkets and restaurants across the world, as people search for environmentally-friendly and healthier foods to eat. Taco Bell leaders said in a release they planned to “further innovate in this growing space.”
Other companies are trying to capitalize on diet-based resolutions. Chipotle launched “lifestyle bowls,” a new collection of meals that fit into paleo, ketogenic, and Whole30 diets.