MILWAUKEE -- Summerfest 2020 will move to new dates: Sept. 3-5, 10-12, and 17–19, 2020, officials announced on Monday, March 23 in the interest of safety and in cooperation with artists -- all because of the coronavirus. Officials said the new dates provide the best possible option to deliver the Summerfest experience fans and sponsors have grown to love.
In a news release, Milwaukee World Festival Inc. stated the following:
"We know there will be many questions and we look forward to sharing details with you in the future. All purchases of festival tickets will be honored for the rescheduled September dates. More information about rescheduled performances at the American Family Insurance Amphitheater and BMO Harris Pavilion will follow soon. Please check Summerfest.com frequently for updates."
"In compliance with the direction provided by Governor Tony Evers, the Milwaukee World Festival, Inc. offices are currently closed. Should you have any immediate questions, please email email@example.com."
"All of us at Summerfest look forward to seeing you in September. Until then, I hope you can take some time to listen to your favorite artists and enjoy the magic of music. Please take care of yourself and one another."
Back on March 10, Summerfest CEO Don Smiley said he wasn't planning on making changes, but said he was closely monitoring the evolving situation.
"We don't really know at this point in time, except we're full steam ahead, until we're not," said Smiley on March 10. "There's all of these mixed messages as to what's canceled, and what isn't canceled, and so on, and so forth."
As time passed, it became more clear Summerfest couldn't happen in June and July.