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Hi! Since you clicked on my bio, you’re probably wondering, “Who is this Brad Hicks character? What’s his deal?!”

First of all, I’ll tell you, I’m one lucky guy. I love what I do, and I love the people I do it with at FOX6. I’m serious—and grateful every day.

I grew up in Palo Alto, California. I got my Bachelors and Masters in Geography at the University of California, Davis. Then, while pursuing my Ph.D. in Geography at Texas A&M, I decided to explore the wild and wacky world of television news. I was hooked. My journey has taken me to the South (CNN in Atlanta), the Northeast (Lancaster/Harrisburg PA), the West (the San Francisco Bay Area), and now the Midwest.

Over the years, I’ve been fortunate to have my work earn national awards including the Edward R. Murrow Award for a report on a family of child molesters, the Sigma Delta Chi Award for an in depth series on heroin in the suburbs, awards from NBC News, the U.S. Coast Guard and the National Water Safety Congress for a special on the dangers of lowhead dams, as well as multiple Emmy Awards and awards from The Associated Press.

The biggest honor, however, is knowing that you are watching. I take very seriously the responsibility we have to bring you accurate and up-to-the-minute information. Covering the news for you is not just a job, it’s a privilege.

I’m also thrilled to be able to help local charities make the world a better place. Since moving to Milwaukee, I have been helping the Leukemia Lymphoma Society, the David M. Sherman Cancer Center, Vince Lombardi Charitable Funds, Goodwill’s Ability Connection, and the ALS Association of Wisconsin.

ALS has become more than a cause for me; it’s a lifelong commitment, and FOX6 has been tremendously supportive of my efforts. In 2014, I was invited to speak at the United Nations about ALS. I serve on the ALS Leadership Team, helped develop an annual fundraiser at Miller Park, and have spearheaded numerous awareness campaigns both on and off air. In 2014, the ALS Association honored me with the Rebecca Bell Barbi Award for my work on behalf of this horrendous disease.

Now some trivial tidbits you would never know about me if I didn’t tell you:

– I was once attacked by wild dogs in India and underwent rabies treatment.

– As a graduate student, I published an academic paper that provided the first evidence Native Americans domesticated the California Fan Palm (Washingtonia Filifera).

– I used to race bikes, and qualified for Olympic Trials in three cycling events in 1988.

– I feel deeply fortunate to live in this great country, and I am quietly indebted to every war vet who has risked his or her life for the freedoms we all enjoy.


Recent Articles
  • ‘A totally different experience:’ Foxconn introduces technologies that could transform the 21st Century

    MOUNT PLEASANT — Foxconn says what it’s doing in Mount Pleasant is going to change the future. One of the top company executives showed FOX6’s Brad Hicks some of the technology they believe will transform the 21st Century. Hicks first met Sun Yueh-Way at the plant in Japan, which is the model for what Foxconn wants to build here in Wisconsin. Yueh-Way is the president of that plant, but since that meeting the plans in Wisconsin have changed and it’s […]

  • Baseball fans help take a swat at ALS with Chasin’ a Cure Tailgate

    MILWAUKEE — The St. Louis Cardinals are in town to take on the Milwaukee Brewers — and there is a special party underway in the Miller Park parking lot. FOX6’s Brad Hicks tells you all about the Chasin’ a Cure Tailgate for ALS. CLICK HERE to donate to the ALS Assocation Wisconsin Chapter.

  • Lost and found! Milwaukee police officer, father help traveling nurse in need

    MILWAUKEE — A Milwaukee police officer and his father came to the rescue of a traveling nurse in need. On Thursday afternoon, Feb. 8, a 44-year-old Brookfield woman came to the Milwaukee Police Department to file a lost property report. The Milwaukee Police Department’s website indicates she lost her platinum wedding ring with a diamond stone in the snow near 1st and Bruce on Wednesday. The woman searched the area but was unable to find the ring. MPD reports that District […]

  • ‘Our company cherishes employees:’ Engineers who work for Foxconn in Japan offer insight on the job

    SAKAI, Japan — Naoki Hosoya and Risa Ikeda are typical of the type of employee Foxconn will be looking for in Wisconsin.  Both have engineering degrees, and have moved to Sakai from other cities in Japan to pursue careers at the LCD plant there. “One of my jobs is adjusting the colors on the LCD panels.  I like this part the best,” said Naoki. “I work on developing new products that we’ve never had before. I find it very rewarding,” […]

  • ‘Chinese version of Silicon Valley:’ Work began in spring on Foxconn plant in China, similar to WI project

    OSAKA, Japan —  Guangzhou, a trading metropolis of nearly 15 million people, is the epicenter of southern China, and the first city where the straight-jacket of socialism unbuckled to embrace the allure of capitalism.   It’s also home to the biggest foreign investment project in southern China in 40 years, since China opened to outside business. “The Foxconn project will bring huge extra benefits to Guangzhou,” said Economist Lin Jiang at Sun Yat-sen University.  “The Guangzhou municipal government highly regards this […]

  • Exclusive look inside Foxconn: FOX6 News shows you the model for the Wisconsin project

    OSAKA, Japan — As the streets of Osaka, Japan came to life on a Monday morning in December, millions of people were on the move.   More than 4,000 of them would make their way to a cutting-edge industrial complex in the suburb of Sakai. While the signs say Sharp and SDP, which stands for Sakai Display Products, Foxconn is the majority shareholder of Sharp, and  Foxconn founder Terry Gou controls SDP.  It’s the blueprint upon which the Wisconsin project will […]

  • Police say 5 suspects identified, accused of stealing $500+ worth of items from Walmart

    BURLINGTON — Police in Burlington said on Friday, Feb. 2 that they have identified five suspects who walked out of the Walmart store on Milwaukee Ave. in Burlington on Jan. 23 without paying for more than $500 worth of merchandise. Officials credit tips from the public for assisting in this case. According to police, three black females and two black males entered the store around 6 p.m. that date — and took 61 cans of baby formula, three chokers, three […]

  • The whole story behind “The Whole Milwaukee #1” Facebook page, from the woman who created it

    MILWAUKEE — “Gas.”  “Erks.”  They’re words drug dealers use to advertise their offerings on a Facebook group called “The Whole Milwaukee #1.” Daily, people post an eclectic mix of uplifting messages, horrible insults, unbridled racial hate, sexually explicit and misogynistic material, and — yes — drugs for sale. And it’s not just drugs. A quick scan through the posts also shows people buying and selling temporary plates and registration stickers. Mixed in the mess of nastiness, you can also find […]

  • Walking for a cause: People head out to Greenfield Park for the Walk to Defeat ALS

    WEST ALLIS — Walking for an important cause. Happening Sunday, October 8th at Greenfield Park, the Walk to Defeat ALS. About Walk to Defeat ALS (website) Full of heart in the heart of Wisconsin, the Milwaukee Walk to Defeat ALS (2K) is a special event where ALS patients, families and supporters come together to honor those they’ve lost to the disease and support those who are currently battling it. The event also features free food and drink, live music, a […]

  • “People were fascinated with a sock puppet:” Where is he? What’s he up to? In search of Albert the Alley Cat

    MILWAUKEE — The idea for this story, to go searching for Albert the Alley Cat, began when FOX6’s Brad Hicks posted a picture of the old Channel 6 character on Facebook last year wishing FOX6 Weather Expert Vince Condella a happy retirement.  Hicks was struck by the outpouring of love for the old puppet, and many people asked, “Where is Albert?” Good question, Hicks thought.  Where is Albert?  Being an investigative reporter, Hicks decided he’d try to find out.  No one […]

  • Constitutional controversy: Why sex offenders suing southeast Wisconsin cities

    WISCONSIN — Several southeast Wisconsin cities are now the target of federal lawsuits by registered sex offenders. The two civil rights attorneys representing them recently won a major verdict against Pleasant Prairie. They sued the Kenosha County village over its sex offender residency ordinance, which restricts where registered sex offenders can live. As FOX6 reported in April, the federal judge who reviewed the case wrote a scathing summary judgment in favor of the plaintiffs. The judge said not only were […]

  • From Jackson 5 to Paul McCartney: History of headliners at Summerfest through the decades

    MILWAUKEE — Think of all the legends that have graced the “main stage” at Summerfest during the 49 years of the Big Gig. The first few years of Summerfest performances were quite different than the festival we know today. In 1971, Jackson 5 took to the main stage. Michael Jackson was just 12 years old. The range of music really became a hallmark of the festival in the early 70s. Summerfest 1972, for example, featured Glen Campbell, Arlo Guthrie, Dionne Warwick […]