Survey ranks Harley-Davidson as fourth most respected brand

MILWAUKEE (WITI) -- A new survey has one of Milwaukee’s own in the top five: Harley-Davidson is the fourth most respected corporate brand in the country, according to a survey released from CoreBrand. The survey is based on investment in the community, business partners and business customers, as well as familiarity and how favorably they are viewed.

Most Respected Brands:

PepsiCo and Coca-Cola (tied)

Hershey’s

Harley-Davidson

Bayer

Johnson & Johnson

Kellogg’s

Campbell’s Soup Company

Colgate-Palmolive

Estee Lauder

Least-Respected Brands:

Delta Air Line

Philip Morris

H&R Block

Denny’s

Big Lots

Best Buy

JCPenney

Capital One

Rite Aid

Foot Locker