MILWAUKEE (WITI) – Miller Lite is teaming up with Milwaukee County Transit System (MCTS), Waukesha Metro Transit and Beer Capitol Distributing to bring Miller Lite Free Rides to Milwaukee and Waukesha this New Year’s Eve.
Free rides will be offered to passengers on all MCTS bus routes from 8:00 P.M. until the end of regular service and Metro routes from 7:00 P.M. to 1:30 A.M. starting on Tuesday, December 31.
“We hope when people ring in the New Year with Miller Lite they make a responsible choice to get home safely,” said Diane Wagner, Responsibility Commerce Manager for MillerCoors. “Whether they take a Miller Lite Free Ride, call a cab, or designate a driver, we hope people will make a plan to enjoy the holiday responsibly.”
Since its inception in 1987, Miller Lite Free Rides has provided over 480,000 people with safe and free alternative transportation in Milwaukee and Waukesha, and more than 3.7 million people nationwide.
The program enjoys full support of state and local law enforcement, including the Milwaukee County Department of Transportation (MCDOT).
This New Year’s Eve, Miller Lite will also provide free rides in Green Bay, Madison, the Twin Cities, and Chicago.
“We’re proud to partner with Miller Lite once again to offer safe rides to Milwaukee area residents on New Year’s Eve,” said Jacqueline Janz, chief marketing officer for MCTS. “Taking a ride on an MCTS bus is a free, safe and convenient way to ring in 2014.”
“Miller Lite Free Rides has been a long standing New Year’s Eve tradition in Milwaukee for over 25 years and we are proud to be a part of it once again,” said Aldo Madrigrano, Chief Executive Officer for Beer Capitol Distributing. “Preventing drunk driving is everyone’s responsibility. From the consumer, to the beer company, and the distributor, it’s important for all of us to keep Milwaukee’s roads safe.”
Miller Lite, MCTS, and Waukesha Metro Transit are inviting people to share their plans to #CelebrateSafe on New Year’s Eve by uploading a photo on social media of themselves and their crew taking a Miller Lite Free Ride. Photos will be featured on the MillerCoors Facebook Page and “Behind the Beer” blog. Must follow @MillerCoors on Twitter and be 21 and over to participate.