Green, cream and blue: The new colors of the Milwaukee Bucks

MILWAUKEE (WITI) -- The Milwaukee Bucks have unveiled the team’s future colors during halftime of the game Wednesday, April 1st.

The Bucks say they'll have more information and announcements in the coming weeks, including the unveiling of a new set of logos, but for now, Bucks officials wanted to provide some more background on the new colors.



Green

• The traditional color of the Milwaukee Bucks – a hallmark of the brand throughout the team’s 47-year history.
• Emblematic of the state’s dense forests and rich agricultural industry.

Cream

• Just as the “Cream City” brick is the foundation upon which Milwaukee was built, cream will be the foundational color of the team’s new brand identity.
• Cream will be unique to the Bucks – the only team in NBA to feature a cream hue as an official team color.

Blue

• Blue underlines the importance of the Great Lakes and multiple rivers in the history and future of Milwaukee and the state of Wisconsin. In fact, some think the word Milwaukee was derived from the Algonquian term “Millioki,” which meant “gathering place by the waters.”
• The addition of blue to the color palette pays homage to the history of professional basketball in Milwaukee, as blue was the primary color of the Milwaukee Hawks, the city’s first NBA team.