Inspired by a true story: New ad campaign taps into patriotic, emotional place in your heart

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NEW YORK — Just in time for the 4th of July, battery maker Duracell taps into a patriotic and emotional place in your heart with its newest commercial campaign. It’s all part of an effort to help thousands of military children cope during their parents’ deployment.

The ad just below is titled, “The Teddy Bear.” It is inspired by the true story of a deployed dad, his young daughters, and the teddy bear that keeps them together.

Money raised from this Duracell campaign will go to the USO. CLICK HERE if you’d like to donate directly to the USO.