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Milwaukee-based team plans to launch Royal Enfield bikes on January 1st

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Royal Enfield

MILWAUKEE — Former Harley-Davidson executives are working to relaunch Royal Enfield bikes from Milwaukee.

The India-based company announced earlier this year it would open a North American corporate headquarters near Water and Chicago in the Third Ward.

The Milwaukee-based team plans to officially launch its lightweight motorcycle brand in the United States on January 1st.

The headquarters will be run by former Harley-Davidson executive Rod Copes.

Copes told the Milwaukee Business Journal that 35 dealers across the United States and Canada have applications to sell Royal Enfield bikes.

CLICK HERE for more on this story via the Milwaukee Business Journal.

1 Comment

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