Milwaukee-based team plans to launch Royal Enfield bikes on January 1st
MILWAUKEE — Former Harley-Davidson executives are working to relaunch Royal Enfield bikes from Milwaukee.
The India-based company announced earlier this year it would open a North American corporate headquarters near Water and Chicago in the Third Ward.
The Milwaukee-based team plans to officially launch its lightweight motorcycle brand in the United States on January 1st.
The headquarters will be run by former Harley-Davidson executive Rod Copes.
Copes told the Milwaukee Business Journal that 35 dealers across the United States and Canada have applications to sell Royal Enfield bikes.
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