At least 3 deaths in AZ linked to potent synthetic drug called 'Pink:' "People don't know how strong it is"

A potent synthetic drug available on the internet has recently been linked to at least three deaths in Arizona, according to KNXV.

The drug is called "Pink," and has been connected to roughly 50 deaths nationwide, KNXV is reporting. In Arizona, the Drug Enforcement Agency has confirmed three deaths in Maricopa County were the result of Pink overdoses.

Of those cases, a 55-year-old complained of back pain shortly before he was found dead in April. Officials also said a 24-year-old purchased the drug to help with anxiety but never woke up after taking a dose in August.

"People just don't know how strong ," DEA Special Agent Doug Coleman told KNXV.

Pink, also known as U-47700, comes in powdered form and is seven times more potent than morphine. It can also be mixed with other drugs, increasing the danger.

Pink is illegal in all 50 states but is still easy to acquire.

The drug is sold online, making it accessible to anyone with $35 and an internet connection.

"You can make a small mistake and it can end your life," Coleman said told KNXV.