Rockwell Automation planning new manufacturing site in New Berlin
MILWAUKEE - Rockwell Automation on Tuesday, Nov. 18 announced plans to build a new manufacturing site in southeast Wisconsin, and it has the potential to be the company's largest manufacturing campus in the world.
UPDATE: Rockwell CEO, Blake Moret, announced on Feb. 5, 2026, the location of the new campus. A statement reads as follows:
Rockwell Automation recently announced plans to build a new greenfield manufacturing site in Southeastern Wisconsin as part of a $2 billion investment over the next five years in plants, digital infrastructure, and talent. Today, the company confirmed the location of the manufacturing site will be in the city of New Berlin. This project reflects Rockwell’s commitment to American manufacturing and underscores our partnership with the communities where we live and work. We will continue to work with state and local officials to finalize next steps.
What they're saying:
The planned facility would offer more than one million square feet of manufacturing and warehouse space. The company said it would be equipped with "advanced automation, robotics, and digital systems" – including artificial intelligence and analytical tools.
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"Designing a new facility presents the opportunity to create the future of industrial operations, with highly orchestrated production," Blake Moret, Rockwell Automation's CEO and chair, said in a statement. "We are expanding our U.S. manufacturing footprint with advanced production capability that supports growth and performance with the latest Rockwell technologies and solutions."
What's next:
Rockwell Automation said construction and site planning are in progress with local and state officials, and additional details will be shared as the project advances.
The company's global headquarters is located in Milwaukee, near 2nd and Greenfield.
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Editor's note: This story was updated with a correction.
The Source: Rockwell Automation released information about the planned Wisconsin site.