Rob Haswell
Rob is an AMS Certified Broadcast Meteorologist and two time Emmy Award Winner. He holds the National Weather Association Seal of Approval and the endorsement of the Canadian Meteorological and Oceanographic Society.
A long, long, time ago in a farmer's field far, far away, Rob noticed a change in the wind and became fascinated with the weather. Why, you ask? (Pause for you to say "why?") Well, it was at that moment he realized he was downwind of the manure pile on the turkey farm where he grew up! After that, he watched the weather very carefully in an effort to save his sense of smell!
OK, that’s not entirely true, but I did grow up on a turkey farm and I have been fascinated with weather and broadcasting for quite some time.
Rob began his career in radio before making the jump to TV at Canada's Weather Network on "Good Morning Toronto".
After that, Rob decided to pursue my dream of living and working in the U.S. and joined Wake Up Rochester in Rochester NY. Rob also spent some time trying to make it big as a comic actor and studied the art of improvisation at Toronto’s Second City Theatre with teachers like SCTV’s Joe Flaherty!
Rob has found a home here in the great city of Milwaukee and looks forward to getting you ready for your day every morning on Wake Up -- and chatting with you all on Real Milwaukee.
The latest from Rob Haswell
Southeast Wisconsin blizzard warning canceled; conditions to ease
A Blizzard Warning, which had been in effect across much of southern Wisconsin, has now been canceled.
Southeast Wisconsin winter storm watch; snow, ice, dangerous wind gusts
A winter storm watch has been issued for southern Wisconsin as a weekend storm could bring snow, ice, strong winds and dangerous travel from Saturday night through Monday.
Southeast Wisconsin weekend snow; significant accumulation possible
A developing storm could bring significant accumulating snow this weekend, but the exact track and totals remain uncertain.
Warm air Monday creates new record temps for Milwaukee, Madison
Milwaukee broke a record high for March 9, hitting 72 degrees. This is not only a record high for the date, but also the warmest since October 18, 2025.
Wisconsin braces for severe storms Friday, early Saturday
Southeast Wisconsin will be dry most of Friday night with severe thunderstorms possible after 11 p.m. and continuing until 3 a.m.
Strong low could bring heavy rain and severe storms to Wisconsin Friday
A strong storm system will bring widespread rain and thunderstorms to Wisconsin Friday with mild temperatures and locally heavy rainfall possible.
Battle of Los Angeles Anniversary: How a weather balloon sparked air raid, UFO scare
On Feb. 25, 1942, Los Angeles lit up the night sky in a suspected air raid. Later reviews suggest a weather balloon likely triggered the chaos.
Battle of Riva Ridge: How winter weather shaped WWII victory in Italy
On the night of Feb. 18, 1945, American soldiers did something the German defenders believed impossible, mounting a successful surprise attack.
'The Day the Music Died': Wisconsin's role in the infamous plane crash
A plane crash in Iowa during a 1959 snowstorm became known as "The Day the Music Died." Wisconsin played a big part in the events of that night.
Wisconsin extreme cold warning; Thursday night to Friday afternoon
The National Weather Service has issued an extreme cold warning late Thursday, Jan 22 at night through Friday afternoon, Jan 23.