Wisconsin, other states reach settlement with Skechers

MADISON -- Wisconsin, 43 other states, the District of Columbia and the Federal Trade Commission reached a settlement with Skechers USA, Inc. over deceptive advertising practices

The State of Wisconsin’s complaint filed Wednesday, May 16th alleging Skechers made health-related claims in the marketing, packaging and selling of its line of rocker-bottom shoe products, including Shape-ups, Tone-ups, and the Skechers Resistance Runner. The complaint says those claims were not adequately substantiated at the time they were made. Skechers claimed the rocker-bottom shoe products promoted weight loss, burned more calories, improved circulation, and firmed, toned or strengthened thigh, buttock, and back muscles.

Under the settlement, up to $40 million is being allocated for refunds to  consumers who purchased the shoes.  Skechers also will pay an additional $5 million to the states. 

Under the settlement, Skechers is prohibited from making the challenged claims unless it has adequate substantiation to do so. Skechers does not admit any liability or wrongdoing. 

Consumers who purchased Shape-Ups, Tone-Ups or the Skechers Resistance Runner athletic shoes should CLICK HERE for information about how to obtain a partial refund, or call toll free at 1-866-325-4186.