“Plan ahead for a safe ride home:” Miller Lite Free Rides available St. Patrick’s Day

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MILWAUKEE — The Original Lite Beer and Beer Capitol Distributing are once again teaming up with Milwaukee County Transit System (MCTS) to offer Miller Lite Free Rides on St. Patrick’s Day. Miller Lite Free rides are available on all MCTS bus routes Thursday, March 17, beginning at 6 p.m. until the end of regular service.

“When people make Miller Time a part of their St. Patrick’s Day celebration, we hope they plan ahead for a safe ride home with Miller Lite Free Rides,” said Diane Wagner, MillerCoors responsibility commerce manager.

Miller Lite and MCTS have provided safe, alternative transportation on St. Patrick’s Day in Milwaukee over the past 23 years for nearly 790,000 people. The program has gained the support of local and state law enforcement, elected officials and the Wisconsin Department of Transportation. Miller Lite Free Rides will also be provided during St. Patrick’s Day celebrations in the Twin Cities.

“MCTS busses offer safe, convenient and free transportation on St. Patrick’s Day,” said Milwaukee County Executive Chris Abele. “People can choose to leave the keys at home and count on Miller Lite Free Rides to get them and their friends around safely while celebrating the holiday.”

“We’re proud to partner again with Miller Lite and MCTS on this longstanding St. Patrick’s Day tradition in Milwaukee,” said Aldo Madrigrano, Chief Executive Officer for Beer Capitol Distributing. “We want people to have a great time celebrating St. Patrick’s Day but do so responsibly. Miller Lite Free Rides is an easy and safe alternative to driving.”

People can visit MillerLiteFreeRides.com for route and schedule information, call 1-800-FREE-RIDES (1-800-373-3743) or text “FREERIDES” to 90464.