VISIT Milwaukee teams up with Bublr Bikes to bring maps to bike-sharing stations in the city
According to a release from VISIT Milwaukee, the poster-size wayfinding maps will be located at every Bublr Bikes station to help visitors and residents locate other nearby stations and pinpoint hot spots around the city. Additionally, many downtown Bublr Bike stations will also have a container filled with VISIT Milwaukee’s visitor maps that convention attendees and tourists can take with them to find their way around the city more easily.
“Bublr Bikes are a great asset for our locals and tourists alike. With the ever-expanding footprint of the Bublr Bikes network, wayfinding maps will allow bike riders to better navigate the city and see everything that Milwaukee has to offer,” Megan Gaus, vice president of marketing and communications for VISIT Milwaukee said in the statement.
VISIT Milwaukee maps are currently installed at all of the downtown Milwaukee Bublr Bikes stations. In the coming weeks, map installation will be complete at remaining stations.
According to the statement, VISIT Milwaukee began a partnership with Bublr Bikes when it launched in 2014 by sponsoring the station at the Wisconsin Center. Since then, the two companies have worked together to promote the bike-sharing program through co-marketing projects such as featured content in VISIT Milwaukee’s Official Visitors Guide and a “how to” video produced for newcomers.