Build-A-Bear Workshop 'closes lines' due to crowds on inaugural 'pay your age' day July 12

WAUWATOSA -- Build-A-Bear Workshop's "Pay Your Age" promotion proved too popular.

The offer let customers buy a bear and pay their current age with a cap at $29. However, the chain known for its customizable teddy bears and other stuffed toys couldn't handle the crowds Thursday and had to turn shoppers away. It wrote in a Facebook post it closed lines at its stores in Canada and the U.S. due to overwhelming crowds and safety concerns.

There were massive lines and overwhelming demand at stores across the country -- including at Mayfair Mall in Wauwatosa.

Build-A-Bear officials posted this update on their website Thursday morning:

Important Update - Pay Your Age Day

July 12, 2018

Per local authorities, we cannot accept additional Guests at our U.S. Build-A-Bear Workshop locations due to crowd and safety concerns

We have closed lines in our U.S. stores. We understand some of our Guests are disappointed and we will reach out directly as soon as possible.

The event was open to "Bonus Club" members. If you're not a "Bonus Club" member, it is free and easy to join. You can join online by CLICKING HERE, or sign up at the workshop.

The offer was valid for one furry friend per guest -- on July 12 only, available at all stores in the United States.



Below are details on the Build-A-Bear Workshop inside Mayfair Mall in Wauwatosa:
2500 N. Mayfair Road


Wauwatosa, WI


414-453-2327

CLICK HERE for much more information.

Customers took to social media to complain afterward. The company said it knew people were disappointed and it would reach out soon.