'The no tax is huge:' Shoppers take advantage, buying school supplies and more during 1st sales tax holiday

GREENFIELD -- School is out for summer, but parents are getting a lesson in subtraction as they hit the stores, shopping until they drop during Wisconsin's first sales tax holiday -- which runs through Sunday, Aug. 5.

Jennifer Houk was making a list and checking it twice on Saturday -- enjoying a different kind of holiday shopping.

"Crayons, markers, glue sticks, notebook -- pretty much everything you need for a first-grader," said Houk.

She and many others were taking advantage of the sales tax holiday. School supplies are among the exempt items.

"It's been amazing. It's a nice help in the pocketbook," said Houk.

Jennifer Houk

Store officials at spots like Meijer and Walmart were prepared for the influx of shoppers.

"With more cashiers and more sales team members -- that has really helped us," said Michael Evert, Meijer store director.

Evert said Meijer customers were also benefiting from extra in-store discounts.

"We've got a lot of great items that are on sale now, so you compare that with the tax savings discounts and really save a bundle -- easily hundreds depending on how large your family is," said Evert.

Kristin Keeling, a mother, said the sales tax holiday served as an incentive to hit the store.

"Three kids, lots of supplies. Two kids, tons of things to get -- and we knew the prices were really good here. The no tax is huge," said Keeling.

From crayons to clothes and even computer supplies, there's a long list of items that are tax exempt through Sunday.

"Even things like diapers. You can get diapers for the entire family if you wanted. It's a great deal," said Evert.

The five-day grace period will also add up to a sales increase for retailers compared to this time last year -- making it a win-win for all.

"It's really been outstanding," said Evert.

The Wisconsin Department of Revenue estimates the sales tax holiday will save shoppers almost $15 million. The sales tax holiday ends Sunday, Aug. 5.

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