‘A new experience:’ McDonald’s and franchisees investing approximately $166M in Wisconsin

MILWAUKEE — McDonald’s announced Tuesday, Aug. 14 that the company and its franchisees are investing approximately $166 million in Wisconsin throughout 2018 and 2019 on the construction and modernization of 215 McDonald’s restaurants, transforming the customer experience inside and outside the restaurant.

In total, McDonald’s and franchisees are investing $6 billion to modernize most U.S. restaurants by 2020, including most restaurants in Wisconsin.

With this significant construction investment, the transformed restaurants will feature:

  • Modernized dining rooms with globally and locally inspired décor, new furniture and refreshed exterior designs
  • Enhanced customer experience with digital self-order kiosks that make ordering and paying for a meal easier. Kiosks empower guests to browse the menu, find options and tailor their meal just the way they want.
  • Remodeled counters allow for new table service that offers guests the opportunity to relax while their food is being made
  • Bright and easy to read digital menu boards inside and at the drive-thru
  • New designated parking spots for curbside pick-up through mobile order and pay
  • Expanded McCafé counters and larger display cases

“This is an exciting time for McDonald’s and we’re proud to be investing nearly $166 million to provide a new experience, look and feel for guests at 215 McDonald’s locations across Wisconsin,” said Steve Kilian, Sr., Wisconsin McDonald’s Owner/Operator. “We are also pleased that our modernization supports local architecture, engineering and construction jobs across the great state of Wisconsin.”