MILWAUKEE -- Unsightly garbage strewn across the city is one reason Milwaukee officials have set new standards when it comes to littering. Beginning on Monday, April 1, the fine for littering increased tenfold.
"In this cleanup campaign, we have one goal -- for Milwaukee to be the cleanest city in the country," said Milwaukee Alderman Russell Stamper.
"Really, we need to get people to start curbing their behavior," said Joe Wilson, executive director of Keep Greater Milwaukee Beautiful.
On Monday, city leaders in Milwaukee rolled out the new cleanup campaign.
"I'm really tired of the litter," Stamper said.
"The other part of the team is the entire community," Stamper said.
Starting on April 1, the fine for littering in Milwaukee increased to $500.
"If you do choose to disrespect our beautiful city, we will hold you accountable," Stamper said.
Formerly a $50 fine, the new surge was no April Fools joke.
Instead of tossing your trash in the grass, Stamper asked residents to look for one of the "Big Clean MKE" garbage cans.
Wilson also encouraged people to hold one another accountable by hosting their own neighborhood cleanups
"We will provide supplies -- bags, buckets, grabbers, rakes, shovels, brooms -- whatever it takes for that neighborhood to get done," Wilson said.
"Don't be a litterbug! Keep Milwaukee clean," Lewis said.