Milwaukee airport unveils art installation, partnership
MILWAUKEE - The next time you fly out of Milwaukee Mitchell International Airport, it won't just be planes you see, but a wall of affirmations.
Consider it art at the airport.
It's in partnership with the Milwaukee Institute of Art and Design (MIAD) to showcase local talent.
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Whether you're coming or going in the airport, the goal is usually the same. Get in and get out.
But sometimes, things just catch your eye and stop you in your tracks.
Liz Geoffrey hopes her display will be one of those things.
"Every postcard is completely unique," she said. "It was to spread messages of positivity all over the world."
Milwaukee Institute of Art and Design's colorful new art installation "Project Reframe" is located in the D Concourse, near the gates for Delta Airlines and Spirit Airlines.
"I feel like it’s very easy to get caught up in negative thinking, and I wanted to reframe people’s thoughts and do something more positive," Geoffrey said.
This is the second iteration of the project she created during the pandemic. It's also the inaugural exhibit in partnership with the airport and the school.
"It’s a celebration of positive affirmations," MIAD President Jeff Morin said.
The display is a series of positive letterpress-printed postcards, perfect for a stressful setting.
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"That’s what we’re always looking for here in the airport is to showcase local talent," airport director Brian Dranzik said.
Geoffrey said hundreds of people sent these postcards out all over the world last go round. And now millions can see the positivity as they reach their next destination.
"I thought of things that maybe I would want to hear if I was stuck in a negative thought loop," she said. "You are enough. Like if you didn’t get a job you wanted, it’s okay, you are enough."
The postcards will eventually be sold at the Trip Advisor next to the display. There’s also a QR code on the back that will take you to MIAD’s website.
"Project Reframe" will be on display through the rest of this year. Next year, the airport will change the display with another MIAD student’s design.