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American Family Field new parking system
It's a whole new ball game for parking at American Family Field. FOX6 looks at the new changes for how you park, and how you pay.
MILWAUKEE - If Milwaukee Brewers fans plan on driving or tailgating at American Family Field, the parking process is completely changed.
Baseball fans now have three options -- either use the MLB app on your phone, pay by cash or card at one of four parking kiosks around the ballpark, or scan a QR code from a smartphone and pay from there.
"There will be parking attendants and ambassadors that will help you get into the spot you want to get to, you’ll just scan — enter your information - and away you go," said Jason Hartlund, Milwaukee Brewers Executive Vice President & Chief Commercial Officer.
The Brewers say the team is the first in the major league to implement this form of parking payment on this scale.
"On a very busy day, it’s going to save fans a half-hour to 45 minutes of waiting in line," said Tony Janowiec, Interstate Parking President & CEO.
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The Brewers contracted with Milwaukee-based Interstate Parking. It invested thousands of dollars integrating their system into the MLB Ballpark app and buying license plate cameras. Interstate Parking says license plate information and other data is not sold and is kept in a secure database.
"It’s retained for about 36 months before we dump it," Janowiec said.
But only 30 minutes after the first pitch is when enforcement begins.
"If you haven’t paid, it will be whatever the price would cost for your individual lot plus a $3 fine," Hartlund said.
How it works
Once parked in the American Family Field parking lots, fans with prepaid digital parking will activate their parking session by simply typing in their license plate on the MLB Ballpark App. Fans purchasing day-of parking will scan a QR code posted on signs in the lot, enter their license plate and payment information. This expedited process will help alleviate backups that often occur during peak entry times. Parking ambassadors will be onsite to assist with traffic flow and help fans with the new process.
Fans will access American Family Field parking lots as usual. All entries remain the same with one additional entrance for Season Seat Holders and Suiteholders who have Gold parking, which can be accessed by entering from Brewers Boulevard. American Family Field parking lot times have not changed and typically open three hours before the first pitch (subject to change). For Monday – Thursday games that start at 6:15 p.m. or 6:40 p.m., parking lots open two and a half hours before the first pitch.
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Parking prices remain the same as 2023. More information on the new process can be found at brewers.com/Parking.
More details
- Two options for parking at American Family Field: Pre-paid or day-of. Fans are strongly encouraged to pre-pay for parking to secure a parking spot at a lower cost than day-of parking rates.
- Pre-paid parking passes will be digitally delivered via the MLB Ballpark app where fans will go to activate their pre-paid parking by simply typing in their license plate.
- Day of game parking purchases can be made by scanning the unique QR code posted on signs in each lot, type in their license plate and then pay via Apple Pay, Google Pay or credit card. If a fan is unable to scan a QR code, parking ambassadors will be available onsite to assist or fans can visit a pay station at the ballpark.
- Fans will enter American Family Field parking lots as usual; all entries remain the same with one additional entrance for Season Seat Holders and Suiteholders who have Gold parking, accessed by entering from Brewers Boulevard. Parking attendants will be onsite to direct people to specific lots. There will no longer be cashiers to take payment or scan a prepaid pass.
- Fans must purchase day of parking or activate their pre-paid parking session before entering the ballpark to avoid receiving a parking violation.
- Price rates for 2024 remain the same as last season.
- The new parking process does not impact tailgating in the parking lots. Visit brewers.com/Tailgating for information on tailgating at American Family Field.