Milwaukee entertainment venue; Pabst Theater Group reveals Vivarium
MILWAUKEE - Pabst Theater Group announced on Wednesday, Nov. 8 that Vivarium as the name of its new all-ages entertainment venue opening in early 2024 on Milwaukee’s east side.
A news release says the 450-seat Vivarium (1818 N. Farwell Avenue) will be a club featuring dialed in sound, great sightlines, natural cream city brick, wood walls, skylights and a main room filled with live greenery. Vivarium replaces the nearby Back Room @ Colectivo, which will close at the end of this year.
Architecture and urban design firm Kubala Washatko Architects (TWKA) is working with the Pabst Theater Group to redesign the space and create an environment that builds community, both inside and out.
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Additional enhancements will include a blade sign featuring the venue name on the building’s facade, an on-street parklet for bicycle parking and back-of-house amenities for traveling performers, including a secure load-in space, laundering area and green rooms.
Construction work on Vivarium began in the space earlier this week.
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Milwaukee Alderman Jonathan Brostoff
"Today’s announcement of this new music venue is a big win for the 3rd District and the city as a whole. Not only will Milwaukee’s music scene get an additional venue for artists to gather and share their passion, but the all-ages nature of the location will provide local youth a safe place to gather and socialize. I also want to commend all the project partners involved for curating a venue that captures the energy of the East Side and will fit in seamlessly in the neighborhood."