Milwaukee New Year's Eve Free Rides; MCTS, Molson Coors team up
Milwaukee County Transit System (MCTS) bus
MILWAUKEE - Molson Coors Beverage Company announced on Friday, Dec. 27 that it is helping Americans celebrate responsibly in Milwaukee with complimentary Milwaukee County Transit System (MCTS) rides through the company’s New Year’s Eve Free Rides program.
If you're in Milwaukee, you can take advantage of fair-free rides from 8 p.m. on Tuesday, Dec. 31 until the end of service on all routes.
Service on the following popular routes will be extended to 4 a.m. on Wednesday, Jan. 1:
- CONNECT 1 BRT
- 14 – Entire route
- 18 – Broadway and Knapp to 121st and Greenfield
- 21 – Mayfair Mall to North Avenue and Water Tower
- 24 – MCTS Admin Building to Southridge
- 30 – Entire route, both branches
- PURPLELINE – Bayshore to Franklin Walmart
- BLUELINE – Fifth and Clybourn to Fond du Lac and Constance (Hampton)
- GREENLINE – Entire route
A news release says in 2023, the New Year’s Eve Free Rides program saw its highest ridership, with 200,000 people taking advantage of complimentary transit.
Over the past three years, the New Year’s Eve program has experienced a 36% increase in ridership, officials said.
Those joining the New Year’s Eve festivities are encouraged to plan ahead for a free ride to or from their celebrations. Riders can visit the MCTS website to review routes and arrange transportation before the celebrations begin.