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Tour Milwaukee's Couture apartments
FOX6 News got a look at The Couture's first finished apartment units.
MILWAUKEE - If you're along Milwaukee's lakefront, one of the city's newest high-rises is hard to miss. Construction at The Couture is definitely moving along.
"We are going in the right direction," said Rick Barrett, real estate developer. "We have a 50-story building here. The finest piece of real estate in Wisconsin – that’s what the Couture is."
Construction on the $191 million skyscraper began back in 2021, over an old transit center.
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"It’s kind of like the old adage, good things take time," Barrett said. "Extraordinary things take longer."
Photo gallery
Despite foggy conditions outside, FOX6 News got a clearer picture at the progress made inside the building on Wednesday, Jan. 24.
"It pours light and sun and beauty into it all day," Barrett said.
Sitting just beside the lakefront, Barrett showed one of The Couture’s 300 luxury apartments.
"We are hoping to put a couple restaurants and bars and taverns," he said.
Renderings
He also said there will be a large retail space and a transportation hub.
"[A] transit lobby at the base of the building that brings a streetcar, brings the bus route and transit line through," he said.
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Barrett said the project isn’t just making history, but defining the city's future.
View from The Couture
"A building like this hasn’t been built in 50 years," he said. "Milwaukee is not atrophied, but rather progressing."
What's available
Residences range from 576 to 2,350 square feet – from a junior 1-bedroom to 3-bedroom layouts. Amenities include:
- 24-hour doorman with secure keyfob building access
- Resort-style pool, fitness center and green space
- Four high-speed residential elevators
- High-speed fiber internet
- Access to paid, heated underground parking
For leasing information, visit The Couture's website.
The first residents will be able to move into units in April. Availability on higher levels, including penthouse suites, will come this summer.