Bradford Beach Polar Plunge draws crowds to Milwaukee lakefront
MILWAUKEE - A New Year's Day tradition continued on Milwaukee's lakefront Saturday. At high noon, dozens – if not hundreds – of people took the Polar Plunge into Lake Michigan.
The crowds gathered at Bradford Beach as they do every year. Perhaps not much of a surprise, people were in and out of the water pretty quickly.
Firefighters were on standby to make sure everyone was safe.
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