Smoke billows from business fire near I-94 in Waukesha County
WAUKESHA, Wis. - Smoke could be seen for miles around as a large fire blazed at a Waukesha County business company on Saturday afternoon, Feb. 6.
From Delafield to Milwaukee, the smoke was spotted as it poured from Innovative Signs near Springdale and Doral in the Town of Brookfield.
A manager of Innovative Signs said no one was working in the building Saturday and, thankfully, they are not aware of any injuries to employees. The Town of Brookfield Fire Department, the primary responding agency, also confirmed no reported injuries as of 5 p.m.
The call came in just before 1 p.m. and the fire raged for hours. It was upgraded to a second alarm level around 2:30 p.m.
Witnesses at the scene told FOX6 News that glass windows shattered and walls of the building caved in.
The parking lot at the Marcus Majestic Cinema across I-94 was packed, but all eyes weren't on the silver screen. Rather, on the black and gray scene across the interstate.
"It's never-ending, it just keeps reigniting," said Michelle Bentfield, whose son works nearby.
"I saw this all the way from Main Street in Waukesha itself," said Amy Dean.
Many kept firefighters close to their hearts as they watched emergency crews put out the blaze in the bitter cold.
"I feel so sorry, it's so cold. How do you stay warm? These guys, these firemen, should be applauded for everything," Bentfield said.
The Innovative Signs manager said an adjacent company, Auer Steel, was also damaged.
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