Summerfest 2024 attendance; 555K entered gates, down from 2023
MLWAUKEE - Milwaukee World Festival, Inc. (MWF) revealed on Friday, July 12 that attendance for the 2024 edition of the Big Gig was 555,925. That is down just shy of 11% from Summerfest 2023.
MWF also reported that 21% of Summerfest goers who attended the festival gained access via one of the 14 free admission promotions.
Recent attendance by year
- 2024: 555,925
- 2023: 624,406
- 2022: 445,611
- 2021: 409,386 (September weekends)
- 2020: Canceled
- 2019: 718,144 (11-day run)
- 2018: 766,192 (11-day run)
A news release says Summerfest also celebrated a record number of sponsorships in 2024, with 64 total sponsors, including 14 new sponsors, over 33 additional exhibitors, and 87 marketplace vendors that filled 132 vendor spaces.
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Stomp Out Hunger crew
MWF's nonprofit mission
Officials said Summerfest also made significant contributions to the community:
- Fans donated over 26,000 meals for Wisconsinites struggling with food insecurity through Feeding America Eastern Wisconsin
- Over $13,500 worth of hygiene products were donated to United Way of Greater Milwaukee and Waukesha County’s Mary Lou’s Closet
- Fans donated over 4,000 books for Next Door’s community literacy initiatives
- MWF hired over 2,400 seasonal employees
- MWF provided over 70,000 free tickets to the community, ensuring the festival remains accessible
Dates for Summerfest 2025 will be announced soon.