‘The Big Cheese:' Governor Walker, Megabus officials unveil Wisconsin state bus

MADISON -- Governor Scott Walker was joined by megabus.com representatives Tuesday, October 27th at the Executive Residence to unveil “The Big Cheese” double decker bus, which has been named to honor the state of Wisconsin.

The Big Cheese

The name for the bus was chosen as a part of megabus.com’s “Name the Bus” campaign.

“Wisconsin is America’s Dairyland, which is why ‘The Big Cheese’ is a fitting name for our state’s bus,” Governor Walker said.  “Our state produces high-quality cheeses for consumers around the world.  There is no doubt that when people see this bus, they will know it’s from Wisconsin.”

The “Name the Bus” campaign was launched by megabus.com in July for the 33 states they serve, as well as the District of Columbia.  Customers and residents of each state had the opportunity to participate in the naming of a bus that they felt was heavily associated with their state or a piece of their state’s history.

The Big Cheese

Since their launch in 2006, megabus.com has served over 40 million customers, making them one of the largest privately funded providers of city-to-city bus transportation in the nation.  In Wisconsin, Megabus has stops in Madison and Milwaukee.  Megabus provides service between these two cities and connects with Minneapolis and Chicago as well.

Governor Walker has also proclaimed October as "Cheese Month."