Tourism spending in Wisconsin takes a 30% hit due to coronavirus

MADISON, Wis. - The coronavirus pandemic caused a 30% decline in direct spending by tourists in Wisconsin in 2020, but officials are optimistic the industry will rebound this year.

According to the Wisconsin Department of Tourism, spending dropped about $4 billion last year to $9.8 billion. All of Wisconsin’s 72 counties experienced a decline in tourism activity last year compared to 2019. But officials say the first four months of this year are shaping up to be better than 2019.

Acting Tourism Secretary Anne Sayers said people are "getting revenge" on COVID-19 and scheduling the vacations they missed because of it, Wisconsin Public Radio reported.

Sayers says national research shows 87 percent of Americans plan to travel in the next six months.

"We’re also finding vacations of two or more nights are up, so Wisconsin is already passing 2020, but we are also surpassing 2019, and that was a record-setting year," Sayers said.

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Dane and Milwaukee counties, which rely heavily on tourists for sports, cultural events, conventions and business travel, were the hardest hit in the state.

Direct spending was down last year 39 percent in Dane County and 42.5 percent in Milwaukee County, compared to 2019, according to the Department of Tourism.