You could win whiskey for life, but you’ll need to be well over 21 to enter

Some whiskey fans could win a lifetime supply, but they’ll need to have been alive when President Franklin D. Roosevelt was in the White House. 

Fireball is celebrating the nonagenarians of America by giving away its signature Cinnamon Whisky. Here’s what to know:

Lifetime supply of whiskey: How to enter

What we know:

The contest is open to those who were born in or before the year 1935, meaning age 90 or older. A maximum of 15 participants are eligible to win the grand prize, which is actually $2,400 cash awarded in the form of a check, according to the contest rules.

To enter, visit www.lifetimesupplyoffireball.com and share a short essay about how the contestant will "keep life mischievous" at his or her age. Contestants can enter their own information or be nominated by someone else. 

Fireball noted that doing so "is easier than filing for Social Security – which was also born in 1935."

They’ll also need to share a photo of the nominee enjoying Fireball.

Anyone who avoids the internet can also mail a photo and essay response directly to Sazerac Company, ATTN: Team Fireball, 10101 Linn Station Rd #400, Louisville, KY 40223.

Timeline:

Content entries must be received by 11:59 p.m. ET on March 31, 2025, or April 5, 2025, for mail-in entries. Each winner will be notified initially by phone and/or email "beginning on or about" April 7, the contest rules state.

What they're saying:

 "We've seen them all over social, we've heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball. And who are we to argue with their years of wisdom?" Danny Suich, Fireball’s global brand director, said in a statement. 

"After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since," Suich added. "It's time to celebrate the 90+ crowd, the party royalty who never stopped turning up."

Fireball fans age 90 and older can submit themselves — or be submitted — for a chance to win a lifetime supply of Fireball Whisky. (Credit: Provided / LifetimeSupplyofFireball.com)

Dig deeper:

Fireball seems to appeal to an older demographic, at least to Florence Hackman in Loveland, Ohio. She celebrated her 106th birthday in December with a chocolate cake and a shot of Fireball, FOX News Digital reported at the time. Hackman's love of Fireball even earned her the nickname "Fireball Flo."

The backstory:

Fireball Cinnamon Whisky is produced by the Sazerac Co. in Louisville, Kentucky. It was first developed in 1984 by Canada's Seagram Co., which was sold in 2000.