Wisconsin Department of Tourism says visitor spending up across state
MADISON (AP) — Wisconsin's Department of Tourism says every county in Wisconsin reported increased visitor spending in 2014. It's the first time in four years counties all reported an increase.
Travelers contributed $18.5 billion to Wisconsin's economy last year, up 5.5 percent from the year before, according to a state tourism report released Friday. Visitor growth topped 102 million in 2014, an increase of 7 million visits since 2010.
The department says improvements in the overall economy and lower gas prices prompted growth. The report also says per-trip spending increased as personal income and consumer confidence strengthened in 2014.
The department says direct visitor spending on food, lodging, transportation, entertainment and other services accounted for $11.4 billion, up 5.3 percent.