Braun now learning the lie is always worse than the indiscretion

MILWAUKEE (WITI) -- From presidents like Richard Nixon and Bill Clinton, to pop stars like Milli Vanilli, the lie always became the bigger issue than the initial indiscretion, and Ryan Braun is now learning that lesson, as he is serving a 65-game suspension linked to performance enhancing drugs. Braun has now admitted wrongdoing and apologized, after filing a successful appeal last year.

"All these types of people have one thing in common.  They are people of power.  I think when you get to that level, you think you can control everything and control your message and at some point it all falls apart, and you say 'what was I thinking? I should have just come out cleaner,'" political consultant Chris Haworth said.

Haworth advises clients on crisis communications, and has a key rule.

"The cover up is always going to be worse than the crime," Haworth said.

That's why denial from Ryan Braun is so damning and so damaging. Last year, Braun said: "If I had done this intentionally or unintentionally, I'd be the first one to step up and say 'I did it.' This substance never entered my body at any point."

The lie has Little Leaguers disillusioned and disappointed.

"I'm mad because one year ago he said he didn't and he got away with it and now this year we learned that he lied. I was mad and I was shocked -- because I was his No. 1 fan in baseball, but now I'm just mad because he cheated, and he took stuff to make him better," Sean McWilliams said.

Playing in the shadow of Miller Park, the Little Leaguers weighed in on the suspended Brewers star.

"I think he stinks right now," Grant Byrne said.

"I thought he did it the whole time," Aaron Armour said.

Their parents say they teach that lying is worse that cheating.

"We use the opportunity to say 'everyone makes mistakes' and it's important when you make a mistake, to take responsibility for it," Dana Armour said.