Bucks team up with "Name of the Game" to expand team's retail presence at area malls

MILWAUKEE (WITI) -- The Milwaukee Bucks announced Wednesday, May 6th a new partnership with athletic merchandise retailer "Name of the Game" to expand the Bucks’ retail presence at area malls.

As part of the arrangement, the Bucks Pro Shop will begin operating out of Name of the Game locations at the Bayshore, Southridge and Mayfair Malls, as well as a stand-alone location in Madison, next week.

Bucks Pro Shops are the exclusive location for fans to find authentic Bucks gear, and previously only operated inside the BMO Harris Bradley Center on event days. The increased excitement around the team following last month’s new logo unveil and the team’s playoff run led the team to expand retail hours at the arena, and today’s announcement signals a further expansion of the Bucks retail presence throughout southeastern Wisconsin. Additionally, Bucks fans can expect to see pop-up retail locations at many Milwaukee festivals throughout the summer.

Name of the Game, a division of Gold Country, Inc., is a chain of retail stores carrying officially licensed merchandise for regional collegiate and professional sports teams. Along with their Bucky’s Locker Room and Insignia brands, Gold Country, Inc. operates 14 stores within the state of Wisconsin.

The locations where fans will start seeing an expanded selection of Bucks merchandise next week are below:

5800 N. Bayshore Drive (inside near Champs Sports)

Glendale, WI 53217

5300 S. 76th St. (upper level near Macy’s)

Greendale, WI 53129

2500 N. Mayfair Road (near the food court)

Wauwatosa, WI 53226

225 Junction Road

Madison, WI 53717